Cycling Joy Concert Tour 2022 in Burgenland
The Cycling Joy Concert Tour showcased the joy of cycling from September 15th to 18th 2022: 9 locations, 21 live shows, 13 bands, 11 bikes, and 220 km across Burgenland. Around 2.300 visitors celebrated the blend of music, mobility and fun. A highlight was the pop-rock band „The Blamphins“, who joined the tour on their (cargo) bikes. The tour was organized by the Mobility Center, supported by the Government of Burgenland.
Objectives and Approach of the Cycling Joy Concert Tour
The Cycling Joy Concert Tour achieves its objectives by combining entertainment, public engagement and advocacy for sustainable mobility. It reaches its objectives through:
- Raising Awareness: Cycling with music and entertainment; cycling appears fun, appealing to people of all ages)
- Role Modeling: Musicians, bands, “The Blamphins”
- Educational Message: The campaign highlighted the environmental and health benefits as well as the possibilities and joy of cycling)
Impact and Transferability
The Cycling Joy Concert Tour combined cycling and music to promote sustainable mobility. Over 4 days, 13 bands performed 21 shows in 9 villages, traveling 220 km by bike with equipment, engaging 2.300 attendees. Local residents cheered, joined parts of the route, and were inspired to cycle more.
Supported by the Government of Burgenland and the Mobility Centre, the campaign highlighted cycling practicality for trips, boosting awareness and joy through a unique, community-centered approach.
This practice is highly relevant for other regions as it combines sustainability, culture and community engagement in a unique way. By integrating cycling with live music, the tour made promoting sustainable mobility fun and relatable, reaching diverse audiences beyond traditional advocacy methods.
It showcased how bicycles can serve both as transportation and a platform for creativity, highlighting their versatility and environmental benefits. The tour demonstrated the power of grassroots engagement by involving local communities directly, creating a sense of ownership and excitement. The use of bikes to transport instruments and equipment over long distances proved the feasibility of cycling for everyday purposes, even for logistical challenges.
Other regions can adopt this model to promote cycling, adapt it to their cultural context and combine mobility advocacy with creative, engaging experiences to foster sustainable behavior change.
Learn more
The project Active2Public Transport is supported by the Interreg Danube Region Programme project co-funded by the European Union. The project was initiated by the Austrian Federal Ministry of Innovation, Mobility and Infrastructure (BMIMI), Department II/6 in cooperation with klimaaktiv mobil – the Austrian Federal climate protection initiative on sustainable mobility.