Promotion and Campaigns
Campaigns and promotion activities encourage daily commuters to combine active and public transport by highlighting safe routes, convenient services, and clear benefits. Public awareness-raising helps people understand and trust multimodal travel, while strong partnerships between transport providers, cities, and communities ensure a seamless, user-friendly system that makes sustainable mobility practical and attractive.
Campaigns, promotion of sustainable transport for daily commuters
Promoting the connection between active and public transport modes for daily commuters goes beyond safe and well-designed infrastructure. It also relies on clear, effective campaigns and targeted promotion strategies. These communication efforts can show how walking, cycling, and public transport can work together, making daily travel easier, faster, and more sustainable. By communicating both practical benefits, such as convenience and cost savings, and personal advantages, like improved health and reduced stress, campaigns help commuters see multimodal travel as a real, attractive option.
Campaigns can also promote existing safe and attractive routes to public transport hubs, like engaging cycling paths, and facilities such as trustworthy bike parking near stations. Effective campaigns use clear messaging and eye-catching design, making it easier and attractive for commuters to change to more sustainable transport modes. They can reach people through a mix of traditional media like posters, flyers, local newspapers, and digital platforms like social media, apps, and interactive websites. Seasonal events, such as “Bike to Work”, the “International Walking Day” or European Mobility Week provide opportunities to engage commuters directly and make sustainable travel memorable and appealing. Tailoring campaigns to different target groups, such as students, office workers, or suburban residents, ensures messages are relevant and actionable.
Pilot Action
A2PT Testing Schemes
“Give your car a break”
The pilot project is designed to promote active mobility, such as walking and cycling, along with the use of public transportation, by encouraging regular car users to completely abstain from using their cars for a four-week period. Therefore, ten participants will be provided with free access to bicycles and complimentary public transportation tickets. The aim is to raise awareness, encourage behavioural change, and increase acceptance of sustainable mobility.
Good Practice
“No ridiculous Car trips” campaign
The "No Ridiculous Car Trips" campaign in Malmö aims to reduce short car trips - under five kilometers - by promoting cycling. Using a combination of conventional and unconventional marketing methods, the message is repeatedly conveyed. The campaign has shown great impact: many people notice it, changed their behaviour, and support the initiative. Since its launch in 2007, the campaign has been conducted regularly to raise awareness about reducing car traffic.
Public awareness-raising
Raising awareness goes beyond simply sharing information: it shapes attitudes, builds confidence, and encourages long-term behavior change. Awareness raising activities help commuters understand how active and public transport work together, emphasizing safety, convenience, and the personal and environmental benefits of multimodal travel. By presenting clear messages across multiple channels, these activities make sustainable mobility familiar, visible, and easy to understand.
Public awareness is strengthened through direct engagement. Workshops, surveys, and interactive platforms allow commuters to share their needs and concerns, creating a feedback loop that improves services and increases trust. When communities feel heard and included, they are more open to changing travel habits. Awareness initiatives also highlight and show the usage of enabling features, such as bike-sharing availability, secure parking at transit hubs, and real-time travel information helping people see how these tools support seamless daily travel.
By making options clearer, addressing misconceptions, and building stronger connections with the public, awareness-raising lays the foundation for more sustainable commuting. When people feel informed, supported, and confident in the system, they are far more likely to choose active and public transport in their everyday lives.
Good Practice
Radfreude Concert Tour
The Radfreude Concert Tour combines music, cycling and community to promote everyday cycling in the Austrian region of Burgenland. Bands, instruments, sound equipment and even the stage travel by bicycle between nine towns, performing free open-air concerts and inviting people to join parts of the tour by bike. The initiative demonstrates in a creative way how cycling can be fun, visible and integrated into daily mobility.
Good Practice
10,000 Steps: Walking as a Gateway to Better Mobility
A nationwide walking challenge turns everyday movement into a habit, a community experience, and a local policy signal. By motivating residents to walk more, connect with their town and reflect on public space, 10,000 Steps helps municipalities build stronger foundations for healthy, people-centred, and multimodal mobility.
Learn more
The project Active2Public Transport is supported by the Interreg Danube Region Programme project co-funded by the European Union. The project was initiated by the Austrian Federal Ministry of Innovation, Mobility and Infrastructure (BMIMI), Department II/6 in cooperation with klimaaktiv mobil – the Austrian Federal climate protection initiative on sustainable mobility.