Radfreude Concert Tour

Challenge addressed: Low visibility of cycling in everyday mobility

The practice addressed the limited public visibility of cycling as an attractive everyday transport option in Burgenland. Although cycling infrastructure existed, many people still associated cycling mainly with sport or leisure rather than daily mobility. A visible public format was needed to reach wider audiences, create positive associations, and demonstrate that cycling can be practical, social, and culturally attractive in both urban and rural settings.

Solution implemented: Concert tour operated entirely by bicycle

The good practice consisted of a multi-day concert tour through several locations in Burgenland, where musicians, instruments, technical equipment, and stage elements were transported by bicycle. Free concerts were organised in public spaces, and parts of the route were open for citizens to join by bike. The format combined cultural participation with practical demonstration of bicycle mobility in real conditions.
 

Results achieved: Nine tour stops with strong public response

The practice was implemented as a four-day bicycle-based concert tour across nine municipalities in Burgenland. Musicians, instruments, sound equipment, and technical materials were transported by cargo bikes and bicycles between each stop. Concerts took place in public spaces and were openly accessible, while citizens were invited to cycle along selected route sections.

The practice is considered good because it created direct public experience with cycling under real mobility conditions and reached audiences beyond typical cycling target groups. It improved awareness of Active2Public Transport (A2PT) by showing bicycles as a reliable transport mode not only for commuting but also for logistics and public events. For local stakeholders, the tour generated visible proof that cycling infrastructure can support multifunctional mobility uses. Municipalities benefited from public activation, while mobility actors gained a communication format that links infrastructure, accessibility, and behavioural change through positive public participation.

Lessons learned: Link cycling with public events

Other regions can increase acceptance of cycling by linking mobility measures with visible public events that attract non-cycling target groups. Cultural formats create low-threshold participation and positive public attention. For replication, route planning, cooperation with municipalities, and reliable logistics for bicycle-based transport are essential. Public visibility is strongest when cycling is demonstrated in practical, everyday, and unexpected uses.